About


Transforming Online Apparel Shopping

Forsure Fit leverages science & technology to increase conversions, reduce returns, improve customer engagement, & collect customer data for online apparel retailers; resulting in significant margin improvements for our retail partners.


Mission

"Optoro estimates that 5 billion pounds of waste is generated through returns each year, contributing 15 million metric tons of carbon dioxide to the atmosphere. The returns system is horrendously inefficient according to Carly Llewellyn, Senior Director of Marketing at Optoro" - BBC Earth

Forsure Fit reduces waste by reducing apparel returns. Our primary metric for success us a lower return rate by a large margin, which will reduce millions of pounds of waste every year, and soon billions. In turn, lower returns result in significant margin improvement for our retail partners.


Leadership Team

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Dru Estrada - CEO

Dru's has expertise in Finance across multiple industries & received his degree from the University of Nebraska-Lincoln.
Dru’s finance career started in banking, which eventually led him to private equity. He quickly excelled to a lead role responsible for oversight of multi-million $$$ acquisitions. Following his time in private equity, Dru held senior finance roles in the investment & supply chain industries.

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Corey Spitzer - Tech Lead

Corey has 20+ years of professional experience in software engineering and has spent the last decade founding & working with startups.
Corey's previous executive leadership for a company  focused on retailers has been an apparent advantage. Corey always asks the right questions, kills two birds with one stone, and always puts us in a position to be successful for our customers.

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Casey Harless - Strategic Advisor

Casey bring 20ysr+ of business experience, along with starting and investing in multiple startups in real estate, service companies, and energy.
He is currently serving as EVP of Land and is one of three partners at a tech forward oil and gas investment company Raisa Energy. Casey joined the startup and helped it raise $400M in private equity capital in 2016 and invest over $500M. Through additional equity raises, today it has grown to have ownership of over 200,000 acres and 12,000 wells with an enterprise value of over $3B.

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Mark Estrada - Strategic Advisor

Mark has 20yr+ of Executive Leadership experience with world leading apparel businesses including Under Armour & Cabelas.
As Director of Under Armour Hunt/Fish Division Mark started the Division & it grew from $0 to $350M in revenue annually. 
Products Mark personally designed or oversaw design for are responsible for billions of $$$ in revenue.
Mark's relationships along with his extensive apparel industry & apparel design knowledge are a HUGE competitive advantage .